Kodak Brand Protection

Armed with the latest platemaking and workflow technology, Kodak has set its sights on the regions promotional material industry, which is forming a pivotal wear of the connections global strategy. Carlos Martinez speaks with Oscar Planas, vice president of Kodaks incase division on his plans At drupa, Kodaks stem feature extensive piece of ground solutions designed to help package crisscrossers and mark despatch owners preserve brand equity, enhance shelf appeal and turn on efficiencies from design through print end product. Kodaks portfolio of advancement technologies spotlighted flexographic stamp solutions, call off plates, workflow systems, brand protection solutions and digital printing presses. In addition, Kodaks K-Zone helped visitors learn how customers could utilise these solutions to diversify capabilities, recognize offerings and maturation business profitability. Planas, vice president worldwide gross tax income and business development package at Kodak says, I binget know if it was intended to be a packaging drupa, but the show certainly went that way, and we managed to hit 30 per cent above our sales target. He says, Kodak made it clear to drupa visitors that packaging was one of our key growth strategies.

Also at drupa, Kodak take over the award-winning Flexcel NX system, the companys flagship solution for high explanation flexo printing. The company says enabling quality that can rival commencement ceremony and gravure, printers also can expect to drive significant business efficiencies in the press room with the use of Flexcel NX Plates. Planas says the NX Plates offer printers a wider colour gamut, high er densities and greater print stability tha! n traditional digital flexo plates. He says, With the use of the Flexcel NX System, brand owners will contain impactful product packaging with impressive brand colour consistency. Kodak adds that the intensify of the Flexcel NX System and the comapnys Spotless Flexographic Solution, packaging printers can pep up the...If you want to get a full essay, magnitude it on our website: OrderEssay.net

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