E-Tourism: An Innovative Approach For The Small An

Abstract This paper deals with e- touristry, innovation and growth. The Internet is revolutionising the distribution of touristry education and sales. The Korean small and medium-sized touristry enterprises (SMTEs) with well-developed and innovative weave sites dismiss now have equal Internet irritate to international tourism markets. This paper examines problems and solutions related to electronic commerce in the tourism industry and suggests recommendations for successful e-commerce strategies in tourism to be applied by the industry and the government in Korea. Introduction The definitions of tourism innovation (e.g. output, service and technological innovations) trunk unclear, with the exception perhaps of the Internet. New technologies can produce an inhering contribution to tourism development. For tourism businesses, the Internet offers the potential to strive discipline and fight facilities available to large numbers of tourists at relatively wiped out(p) costs. It also provides a tool for communication among tourism suppliers, intermediaries, as well as end-consumers. OECD (2000) revealed that the advent of Internet-based electronic commerce offers considerable opportunities for firms to expand their customer base, enter bracing product markets and rationalise their business.

WTO (2001) also indicated that electronic business offers SMEs the hazard to harness their business in impertinently and to a greater extent cost-effective ways. accord to WTO, the Internet is revolutionising the distribution of tourism information and sales. An increasing similitude of Internet users are acquire online and tourism will gain a larger and larg er office of the online commerce market. Ob! viously, the Internet is having a major impact as a source of information for tourism. However, the SMTEs are facing more stringent impediments to the adoption of new information technology, in particular, e-business. kick downstairs of the problem relates to the home and affordability of information technology, as well as the...If you want to nourish a full essay, order it on our website: OrderEssay.net

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