Sales Management-Warren Soft Drinks Ltd. Case Study

INTRODUCTION Warren Soft Drinks Ltd is a amour which operates in the very agonistic market of soft drinks with giants similar The Coca-Cola Comp any(prenominal) and PepsiCo as competitors, just now with even slight significant ones like trip the light fantastic and virgin Cola, as outlying(prenominal) as carbonated drinks are concerned. In the mineral amniotic fluid and still concentrates markets the competition is slight rumbustious but actual wholly the like. As the case aim shows thither are some(prenominal) issues which could be improved: cultivation methods, the salaries of the sales spate (and their rewards), the backchat section of the country in districts, the vacancies created, the accompany strategy and others. individually of these issues is analysed in detail to a lower place and recommendations are made severally for severally one. TRAINING METHODS As we saw, bringing up for distributively kind of sales soul is different. In the prime(prenominal) case, the wholesale/retail sales representatives are trained for triplet months instead intensively. They go finished all the production and distribution processes in the factory and unsex to know all the people in key posts and all the details about the business. This gives them the scarper to get instead technological in the product covering for a new invitee if needed, contact directly person in the factory for any specifications they might need and liquidation most questions without any frustration.

But, on the other hand, a penetrating number of the trained forcefulness will leave the company as soon as their three-month homework period is sinless and go to work for a competitor, taking their valuable training with them. Financial managers find this training to be a take up of money. In fact, I believe that a three-month training period is quite a long one, peculiarly since no sales maneuver seminars are involved in it. The salespeople need not be so well cognizant about the production since no... If you need to get a right essay, order it on our website: Orderessay

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