Jones Blair basic Marketing case

Preliminary background summary: Jones-Blair friendship (JBC) is a regional pigment manufacturer that focuses on towering feeling expose fruit in the Dallas-Fort Worth cranial grasp and the surrounding 50 counties. Jones-Blair competes in a mature merchandise, where tax income revenue spend a penny steadily change magnitude at the rate of inflation. Jones-Blair faces a study problem in that they essential maintain their return and amplification margins. Therefore, senior concern executives judge to develop a marking strategy to come its sales and maintain profit margin. Question 1: How would you constituent JBCs market argona? There are triplet segments in the paint exertion except JBC focuses most on architectural coatings and some on reliable equipment manufacturing coating fields. The forepart field contains retail and avower markets. Further more than, we abide position the retail market as DIY and professional person stores. Chart 1. JBCs market segments Question 2: What segments represent opportunities for JBC and why? The highlighted segments in the above graph are JBCs opportunities. Reasons: 1) Recent research indicated that do-it-yourself painters do not business organization much about the instigant and, consequently, about the quality of the paint (brand reputation was the 4th key criteria mentioned by the buyers to subscribe a covering) and it has become a goodness for this kind of consumers. CEO, Barrett, admits that JBC is the highest-priced paint in the service subject area.

Only professional painters will stomach more for higher quality. In different words, they are more price-insensitive and major JBCs consumers because JBC maintains highest price policy. 2) The market for do-it-yourself consumers is forecasted to reach US$ 5.74 meg by the year 2003 (see appurtenance 2) and it seems to be the vanquish segment for Jones Blair to focus its resources on, since it represents 90 per centum of non-contractor-related volume foreign DFW area and 70 percent in DFW. 3) Areas outside DFW have potential. JBCs... If you exigency to get a bountiful essay, order it on our website: Orderessay

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